LIBERTY LONDON 

 

Liberty commissioned JPR to manufacture all the external signage that is displayed above each of the entrances around their grade II listed building. JPR designed and manufactured x5 solid Brass signs each spelling out the company name Liberty. Each letter was back illuminated using an opal Acrylic diffuser and rated at IP67. The signage was mounted onto aluminium back plates and measured x2 at W2959*H975 and x3 W1650*H400mm.

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Liberty London is an iconic department store recognised all over the world, known for its luxurious product lines and strong history. Founded by Arthur Lasenby in 1875 who opened the first store on regent’s street. The Great Marlborough Street shop followed in 1924 designed by Edwin T. Hall and son Edwin S. Hall. The construction used 24,000 cubic feet of battleship timbes including their decks now being used for the shops flooring. It was JPR’s mission to design and supply a product that would measure up against the existing building and maintain the high-end nature of this department store.

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One of the stipulations on this project was that the original fixing holes for the old signs must be utilised and any new fixing points were prohibited by English heritage. To overcome this challenge JPR developed a first fix second fix solution that was incorporated into the back plate. This allowed JPR's installation team to add the required fixing holes to the first fix plate onsite, only using the buildings existing fixing locations. JPR is English heritage approved and has years of experience within the field. This enabled JPR to develop a solution that the client was happy with while also complying with English heritage.