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With ever-busy daily lives and distractions, holidays are the place to truly escape and enjoy being ‘off grid’. So, how does Virgin address this and create environments to buy holidays that are as inspiring and relaxing as the holidays themselves? This is the challenge that Virgin Holidays set out at the beginning of the year with their newest design thinking for their v-room flagship stores.

JPR Lighting manufactured bespoke lighting for a number of Virgin Holiday locations consisting of surface mounted light boxes fronted with real brass trim elegance. Using a stretch fabric diffuser allowed perforations for sprinkler details whilst also providing a uniformed diffusion for the DMX controlled RGB LED lighting within.

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